{
  "schemaVersion": "2.0.0",
  "identity": {
    "slug": "mendi",
    "name": {
      "value": "Mendi",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "legalName": {
      "value": "Mendi.io AB",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "aliases": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    },
    "tagline": {
      "value": "Train your brain like you train your body.",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "shortDescription": {
      "value": "Stockholm consumer-neurotech company that ships a $299 fNIRS headband and gamified training app for prefrontal-cortex neurofeedback. First mass-market consumer fNIRS device — a category previously gated behind $20k+ research instruments.",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "longDescription": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    },
    "type": {
      "value": "private-startup",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "focusAreas": {
      "value": [
        "consumer-wellness",
        "consumer-focus",
        "therapeutic"
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "parentCompanySlug": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    },
    "spinoutOf": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    },
    "founded": {
      "value": "2018-01-01",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "defunct": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    }
  },
  "locations": {
    "headquartersCountry": {
      "value": "SE",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "headquartersCity": {
      "value": "Stockholm",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "addresses": {
      "value": [
        {
          "city": "Stockholm",
          "country": "SE",
          "isHeadquarters": true,
          "type": "hq"
        }
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "employeeCount": {
      "value": {
        "range": "11-50"
      },
      "status": "unverified",
      "updatedAt": "2026-05-04"
    }
  },
  "people": {
    "founders": {
      "value": [
        {
          "name": "Rickard Eklöf",
          "role": "Co-Founder, CEO",
          "isFounder": true,
          "isCurrent": true
        },
        {
          "name": "Moaaz Sidat",
          "role": "Co-Founder, COO",
          "isFounder": true,
          "isCurrent": true
        }
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "leadership": {
      "value": [
        {
          "name": "Rickard Eklöf",
          "role": "CEO",
          "isCurrent": true
        }
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    }
  },
  "funding": {
    "value": {
      "stage": "seed",
      "rounds": [
        {
          "stage": "crowdfunded",
          "date": "2020-09-01",
          "amount": {
            "amount": 1300000,
            "currency": "USD"
          },
          "leadInvestors": [
            "Indiegogo backers"
          ],
          "investors": []
        },
        {
          "stage": "seed",
          "date": "2022-01-01",
          "leadInvestors": [],
          "investors": []
        }
      ]
    },
    "status": "unverified",
    "updatedAt": "2026-05-04"
  },
  "products": {
    "deviceSlugs": {
      "value": [
        "mendi-headband",
        "mendi-pro"
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "flagshipDeviceSlug": {
      "value": "mendi-headband",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "productLineCount": {
      "value": 1,
      "status": "unverified",
      "updatedAt": "2026-05-04"
    }
  },
  "manufacturing": {
    "inHouseManufacturing": {
      "value": false,
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "openSource": {
      "value": false,
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "githubOrg": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    }
  },
  "web": {
    "websiteUrl": {
      "value": "https://www.mendi.io",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "blogUrl": {
      "value": "https://www.mendi.io/blog",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "supportUrl": {
      "value": "https://help.mendi.io",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "socials": {
      "value": [
        {
          "platform": "instagram",
          "handle": "@mendi.io",
          "url": "https://www.instagram.com/mendi.io/"
        },
        {
          "platform": "linkedin",
          "url": "https://www.linkedin.com/company/mendi-io"
        },
        {
          "platform": "youtube",
          "url": "https://www.youtube.com/@mendi-io"
        },
        {
          "platform": "facebook",
          "url": "https://www.facebook.com/mendi.io"
        }
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    }
  },
  "brand": {
    "brandColor": {
      "value": "#FF5A1F",
      "status": "unverified",
      "updatedAt": "2026-05-04"
    },
    "logoUrl": {
      "status": "unknown",
      "updatedAt": "2026-05-04"
    }
  },
  "history": {
    "notableMilestones": {
      "value": [
        {
          "date": "2018",
          "title": "Mendi founded in Stockholm"
        },
        {
          "date": "2020-09",
          "title": "Indiegogo campaign raises $1.3M",
          "description": "Backed by ~5,000 customers; one of the largest crowdfunded neurotech campaigns to that date."
        },
        {
          "date": "2022",
          "title": "Mendi headband begins shipping to customers"
        },
        {
          "date": "2023",
          "title": "Mendi v2 hardware refresh and updated training app released"
        }
      ],
      "status": "unverified",
      "updatedAt": "2026-05-04"
    }
  },
  "editorial": {
    "reputationNotes": "Generally well-received for radically lowering the price of consumer fNIRS, though academic reviewers note the single-region prefrontal coverage and limited raw-signal access compared to research instruments.",
    "controversies": []
  },
  "provenance": {
    "sources": [
      {
        "label": "Mendi official site",
        "url": "https://www.mendi.io"
      },
      {
        "label": "Mendi Indiegogo campaign",
        "url": "https://www.indiegogo.com/projects/mendi-train-your-brain-like-your-body"
      }
    ]
  }
}